ABTA has released its
Travel Trends 2015 Report, developed in association with the Foreign &
Commonwealth Office. The report reveals that consumer confidence is
slowly returning to the holiday market with more consumers planning to spend
more on their holidays in 2015 than those looking to cut back (20% state they
will spend more on holidays and only 15% say they are planning to spend less*).
This growth is being led by more affluent holidaymakers with value for money
and a desire to maximise holiday experiences dominating the rest of the market.
Destinations to
watch
ABTA has also
identified its ‘Destinations to watch’ for 2015, a mixture of long and short
haul destinations that are expected to capture the public’s imagination in
2015. The destinations are
(in alphabetical order):
1.
Austria
2.
Botswana
3.
Cuba
4.
Dominican Republic
5.
Japan
6.
Latvia
7.
La Gomera, (Spain)
8.
Norway
9.
Pacific Coast (USA)
10. Singapore
11. The Netherlands
12. The Peloponnese
(Greece)
Mark Tanzer,
ABTA Chief Executive said: “We do expect to see the slow but steady signs of
recovery that have been characteristic of 2014 continue into next year. We are
seeing strong growth from the most affluent end of the market and we expect
this to drive interest in luxury and tailor made packages. The rest of the
market remains resilient with value for money continuing to be a priority.
Holidaymakers want their holiday to work hard for them, whether that’s by
offering new experiences, combining different destinations or simply delivering
great value.”
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